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We Value

PASSION:
Our passion drives us to deliver excellence in everything we do.

TEAMWORK:
Respect, knowledge and communication are the core to the Murphy Fresh and Tatura Fresh team.

INNOVATION:
Dedicated to best practices, new ideas and technology, creating leaders in our teams and industry.

COMMITMENT:
We are committed; focusing on reliability, loyalty and professionalism.

ETHICS:
Integrity, accountability and honesty underpins the Murphy Fresh and Tatura Fresh culture.

MISSION

TO USE WORLD’S BEST PRACTICE TO DELIVER TASTE SENSATIONS TO THE HEART OF YOUR FRUIT BOWL.

ABOUT US

The Murphy Fresh and Tatura Fresh story began in 1998 when Russell and Jill Murphy defied family farming traditions and set up their first 600 square metre hydroponic tomato shed on the outskirts of Mansfield, Victoria. At the time hydroponic farming was relatively new and Jill and Russell recognised the potential capital returns on lower input costs, increased revenue through higher yields and the environmental benefits of this sustainable farming methods. A recent graduate with a science degree majoring in plant and animal biology their son Jon Murphy joined Murphy Fresh in 2000. Jon brought scientific knowledge, a passion for farming and a love of learning, innovating and creating.
Fast forward to 2019, Murphy Fresh and Tatura Fresh has expanded to a 15 hectare state of the art hydroponic farm across two sites. Through trial, error and with a culture of learning from each other, Jon, the Murphy Fresh and Tatura Fresh teams have developed successful growing systems and processes with a focus on building capacity and technical innovation. Adopting a rigorous approach to selection and growing Murphy Fresh and Tatura Fresh consistently deliver a flavoursome and quality product. After 20 years of walking the factory floors Jon knows success lies within the team.